Dragonsaerie has many different currencies. Here's a breakdown of each one and what it's for.
Imprint Stone
(You get these from duplicate hero summons) Exchange for Artifacts of different qualities, based on what you need.
Battle Seal
(You get these from the Arena) Recommended Exchange Heliolite Dice > Apprentice Scroll/Scholar Scroll > Essence of Creation > Starlight Stone Dice > Gold
Alliance Gold Voucher
(You get these from your Alliance) Recommended Exchange Unowned Purple Heroes > Essence of Creation > Starlight Stone Dice > Ore Don't exchange for Iron Ore.
Medal of Glory
(Ranking Rewards) Recommended Exchange These are for decorative rewards, so exchange them based on your personal preference.
Crimson Coin
(You get these from Exploration) Recommended Exchange Gold Skill Scrolls > Unowned Purple Heroes > Blue/Purple Skill Scrolls > Equipment Chests